MetLife

Role Value Proposition: 

MetLife, through its subsidiaries and affiliates, is one of the world’s leading financial services companies, providing insurance, annuities, employee benefits, and asset management to individual and institutional customers. We’re united by our purpose to help our customers and each other create a confident future; we’re guided by empathy; and we’re inspired by each other to make a difference in the lives of our coworkers, customers, communities, and the world at large. At MetLife, it’s #AllTogetherPossible. Join us!  

The MetLife Marketing organization is evolving to enable our New Frontier strategy.  The organization has outlined a new vision – to be a customer-centric and data-driven growth engine that takes accountability for contributing meaningful enterprise value and building customer equity. 

The organization is on a journey to create a high-performing team equipped with modern capabilities.  This will require us to meet the organization’s expectations of marketing and shift the Marketing focus areas.  The expected outcomes of this evolution are 1) growth – marketing as an investment with a predictable contribution to enterprise value, 2) efficiency/effectiveness through a data-driven DNA, 3) capability maturity leading to sophisticated technical and strategic capabilities, and 4) talent alignment to enable a modern, agile marketing organization that nurtures, develops, and attracts top talent. 

Shape MetLife.com into the ultimate digital expression of our brand and a powerful digital channel that supports key stakeholders’ journeys driving measurable engagement and conversion. Combine digital marketing strategy with Agile product management to deliver customer-focused experiences, boost performance, and align global teams around measurable outcomes. From ideation to launch, you’ll own the full product lifecycle and drive results at scale.

Key Responsibilities:  

• Define and communicate the product vision and strategy to stakeholders
• Develop and maintain a product roadmap that aligns with business goals and customer needs
• Drive planning and translating business goals into actionable features and user stories and backlog
• Partner closely with CX, UX design, authoring and development teams to drive delivery
• Lead Agile ceremonies and collaborate with stakeholders to gather requirements and manage expectations.
• Identify and resolve cross-team dependencies and risks to maintain delivery commitments.
• Monitor industry trends, emerging technologies and competitive benchmarks to inform product strategy
• Ensure all digital experiences meet accessibility, compliance and brand standards
• Continuously seeking effectiveness and efficiency opportunities

Essential Business Experience and Technical Skills:

Required:

• Strategic thinker with a knack for execution 
• 5+ years of hands-on web marketing and/or digital delivery experience in a matrixed environment
• Strong knowledge of UX principles, user journeys and web best practices.
• Outstanding written and verbal communication skills with the ability to drive alignment across stakeholders.
• Creative problem-solving skills to address complex challenges and deliver value
• Experience leading Agile ceremonies

Preferred:

• Bachelor's Degree in a related field preferred. 
• Strong understanding of the Adobe stack (Adobe Analytics, Adobe Campaign, Customer Data Platform, Journey Optimizer, Marketo, Experience Manager, DAM, Target, Workfront)
• Experience working with onshore, offshore and remote resources

At MetLife, we’re leading the global transformation of an industry we’ve long defined. United in purpose, diverse in perspective, we’re dedicated to making a difference in the lives of our customers.