MetLife

Title: VP, US Group Product Marketing Leader
Location: New York, NY
Setting: Hybrid
Reports to Title: EVP, Chief Marketing & Communications Officer
 

The Opportunity
The Vice President, US Group Product Marketing Leader serves as a strategic partner to the Product, Sales, and Marketing teams and is responsible for shaping how MetLife’s U.S. Group Benefits products are positioned to employers, brokers, and employees. This role plays a critical part in defining the value proposition and market narrative across MetLife’s diverse portfolio including core benefits and voluntary offerings.

This is a high-impact, upstream marketing role focused on product positioning, market insights, and strategic storytelling enabling more effective differentiation, customer relevance, and commercial outcomes. The ideal candidate brings sharp analytical thinking, a customer-first mindset, and deep experience developing product narratives that bridge business strategy and human insight.

How You’ll Help Us Build a Confident Future (Key Responsibilities)

• Value Proposition Development: Craft and refine differentiated value propositions for MetLife’s full suite of Group Benefits products, grounded in customer needs, competitive dynamics, and market opportunity.
• Product Positioning & Messaging: Define the strategic messaging frameworks that clarify each product’s role, relevance, and advantage within the broader portfolio and benefits ecosystem.
• Strategic Narrative Building: Develop cohesive stories that connect MetLife’s product capabilities to the changing needs of employers, employees, and brokers—shaping how the brand shows up across touchpoints.
• Market & Customer Insights: Partner with Research, Product, and Strategy teams to identify emerging trends, unmet needs, and whitespace opportunities that inform product strategy and messaging.
• Portfolio Storytelling: Establish a clear, compelling narrative that ties MetLife’s diverse product offerings together in a way that resonates with key stakeholders and supports cross-product growth.
• Thought Partnership: Act as a strategic thought partner to Product, Sales, and Marketing leadership providing insight, guidance, and perspective on how to position offerings for maximum impact.

What You Need to Succeed (Required Qualifications)

• 8 -10+ years of experience in product marketing, brand strategy, or strategic communications, ideally in insurance, financial services, healthcare, or technology.
• Expertise in building differentiated value propositions and translating complex offerings into clear, human-centered narratives.
• Strong analytical thinking with the ability to synthesize market, customer, and competitive insights into actionable strategies.
• Experience working closely with product teams and influencing go-to-market direction without owning execution.
• Exceptional storytelling and strategic writing skills, with an eye for nuance and relevance across audiences.
• Bachelor’s degree required; advanced degree (MBA or similar) preferred.

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