MetLife

Role Overview

The Marketing lead is responsible for developing, executing, and optimizing marketing strategies that drive brand awareness, customer acquisition, and revenue growth. This role oversees multi-channel campaigns, manages external agencies and internal stakeholders, and ensures consistent brand positioning across all touchpoints.

Key Responsibilities

1. Strategy & Planning

• Develop annual and quarterly marketing strategies aligned with business objectives.
• Create and manage marketing budgets, ensuring ROI across initiatives.

2. Campaign building and Management

• Plan and execute integrated marketing campaigns across digital, social, traditional media, and events.
• Monitor campaign performance and optimize based on analytics, insights, and KPIs.
• Lead product launches, seasonal campaigns, and promotional strategies.
• Develop and support CRM, leads generation and campaign management and marketing automation activities. (Knowledge of CRM architecture and SFMC experience is needed)
• Ensure measurable performance through KPIs such as CAC, CTR, CPL, ROAS, and engagement metrics.

3. Stakeholder & Agency Management

• Collaborate with sales, product, customer service, and leadership teams to ensure alignment.
• Prepare monthly performance reports for key stakeholders and senior management.
• Manage agency relationships, briefs, timelines, and deliverables.

4. Customer Insights & Analytics

• Analyze market research, customer journeys, and behavioral data to inform decisions.
• Conduct post-campaign evaluations and prepare actionable insights.
• Utilize analytics tools (Adobe Analytics, CRM dashboards, social listening, BI & AI tools).

5. Team Management

• Lead and develop junior team members.
• Assign tasks, monitor workloads, and ensure high performance within the team.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 5–8 years of experience in marketing; prior managerial experience is a plus.
• Experience in Insurance industry a plus
• English proficiency a must, Arabic is considered a plus

Key Competencies

• Strategic thinking & problem solving
• Analytical mindset
• Project management
• Leadership & collaboration
• Strong presentation skills