MetLife

Key Responsibilities 

Adobe Campaign Classic (ACC) 

• Design, build, and deploy personalized marketing campaigns using ACC workflows, templates, and delivery mechanisms. 
• Develop custom JavaScript and SQL code within ACC to support advanced campaign logic and data manipulation. 
• Configure and manage campaign typologies, delivery parameters, and pressure rules to optimize customer engagement. 
• Implement and maintain data schemas, targeting dimensions, and custom resources within ACC. 
• Build and manage recurring and transactional campaigns, including trigger-based and event-driven communications. 
• Monitor campaign performance, delivery logs, and error handling; troubleshoot issues across workflows and deliveries. 
• Collaborate with data teams to ensure proper ETL processes and data availability for campaign execution. 
• Support campaign QA, UAT, and deployment processes across environments (dev, stage, prod). 
• Maintain documentation for campaign configurations, workflows, and integration points. 
• Ensure compliance with data privacy regulations and internal governance policies. 

Adobe Experience Platform (AEP) 

• Ingest and transform data from CRM, web, mobile, and third-party systems. 
• Design and manage XDM schemas for scalable and reusable data structures. 
• Configure identity stitching and unified customer profiles. 
• Implement real-time CDP capabilities and audience activation strategies. 
• Ensure compliance with data governance, privacy (GDPR/CCPA), and quality standards. 
• Maintain data cataloging, lineage, and documentation. 
• Implement Adobe Web SDK for real-time data collection and personalization. 

Adobe Journey Optimizer (AJO) 

• Design and orchestrate omnichannel customer journeys (email, SMS, push, in-app). 
• Configure decisioning logic, segmentation, and dynamic content personalization. 
• Conduct A/B testing and journey performance optimization. 
• Collaborate with marketing teams to align journey logic with business goals and personalization strategies. 

Integration & Development 

• Develop APIs and microservices to connect Adobe Experience Cloud with enterprise systems. 
• Build server-side integrations and data synchronization pipelines. 
• Optimize SDK performance and implement analytics tracking. 
• Maintain technical documentation and code repositories. 

Collaboration 

• Work closely with Marketing Ops, GTM, and Data Engineering teams to deliver business-aligned solutions. 
• Share technical insights and contribute to platform best practices. 

Participate in technical reviews and solution design discussions. 

Required Qualifications 

• 5+ years of experience with Adobe Marketing/Experience Cloud. 
• Hands-on experience with AEP, AJO, ACC, Web SDK, and CJA. 
• Proficiency in JavaScript, HTML, Python, and SQL. 
• Experience with API development, ETL/ELT processes, and data pipeline management. 
• Familiarity with web standards, browser APIs, and performance optimization. 

Preferred Qualifications 

• Experience with SQL/NoSQL databases and cloud platforms (e.g., Azure, AWS, GCP). 
• Familiarity with Adobe Launch/Tags and Adobe Analytics integration. 
• Understanding of Adobe I/O Events and Developer Console. 
• Adobe certifications in AEP, AJO, or Campaign are a plus.