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Description and Requirements

Product Marketing Manager

Position:                Individual Protection Product Marketing Manager 

Job Location:        UK, Hybrid – Our Brighton office 2 days a week (min) / the rest from Home

We are a company committed by a solid set of principles (see below) and purposes such as diversity, equity, and inclusion. Our working culture provides flexibility and naturally a ‘hybrid’ working model as standard. We are part of the Women in Finance Charter, an initiative set up by the UK’s HM Treasury. We want to benefit from the many positives that come by having a more diverse working culture throughout all levels of seniority and lines of business. Our workforce enjoys excellent benefits, including private healthcare, a brilliant pension, and a host of other benefits to ensure you and yours are kept safe and protected.


MetLife Success Principles 

  • Build Tomorrow – We change and innovate for sustained performance 
  • Win Together - We collaborate and empower each other to succeed
  • Own It - We deliver for our customers


You’ll be joining a business that is expanding, cares about the community and the environment. You will get a 9% pension as standard, increasing to 13% company max contribution (plus your 4% = a 17% pension). You can also get up to 31 days holiday, hybrid working, life assurance - employee, income protection, private medical insurance, mortgage advice, gadget cover, life assurance - partner, critical illness, travel insurance and dental cover.


About MetLife

MetLife has two business lines in the UK: Employee Benefits offering Group Life and Group Income Protection to employers large and small through brokers and intermediaries; and Individual Protection (IP) offering EverydayProtect, ChildShield and MortageSafe, available to individuals through Advisers. This role will focus on Individual Protection and will be working predominantly within a cross-functional project team. 


You will be part of MetLife’s marketing team in the UK and have access to a small team that has the support of a Regional and Global Marketing team behind it. You will work in a team that collaborates across functions within the UK and connects with marketers across MetLife to deliver marketing and communications that drive the UK’s business goals whilst ensuring our brand integrity. You will be joining the business at an exciting time in our growth journey and will play a key role in it.



Role Description


The IP Product Marketing Manager role is a new role in the UK Marketing team and is intended to be a focused resource to support the business with the development and delivery of new products and major transformation for the business. The role holder will be a critical member of this Agile project team (part of the product aligned team) and will be the marketing lead. This role is a highly collaborative one, working closely with subject matter experts and other functions in order to bring products and propositions to market. Customer focus is key to the success of the delivery and as such, the role holder needs to act as the customer ‘in the room’ and be passionate about customer experience and customer-centric design. Previous experience of building end-to-end digital customer journeys would be advantageous.


Product Marketing Manager key responsibilities:

  • Lead development and implementation of take-to-market plans/marketing plans
  • Develop and produce product literature and other required marketing materials (from start to finish)
  • Content creation and sales support
  • Breifing and management of agencies 
  • Internal change communications
  • Champion the customer experience


This person must be familiar with working within Agile projects and new product development; comfortable with working at pace and with uncertainty; and managing different stakeholders. 


Experience of working within a regulated environment will be beneficial for the roleholder. 


Candidate Profile


Business Experience and Technical Skills:



  • Bachelor’s degree in Marketing or related field, or an advanced degree in business or marketing
  • 5+ yrs. B2B/B2C marketing experience, with knowledge of campaign management, advertising and integrated marketing communications, including strategy, creative, production and media
  • Experience of working within Agile teams and platforms such as JIRA & TargetProcess
  • Experience of new product development and/or product launches
  • Ability to bring creativity and innovative thinking to marketing execution
  • Experience of end to end digital product builds/ understanding of digital servicing
  • Must be able to take a ‘hands on’ approach - plan and do
  • Knowledge and experience of working within a fast-moving product development environment
  • Experience planning & managing a budget
  • Willing to work from the office at least 2 days per week (more if required)



  • Self-starter with ability to make/contribute to recommendations, prioritize, manage and track multiple projects
  • Team player, who is able to work independently to keep projects moving
  • Ability to interface effectively with people and build strong relationships
  • Experience of working with, and presenting to, senior level staff
  • Ability to apply creative problem-solving skills
  • Entrepreneurial, can-do spirit and ability to work and thrive in an evolving and fast paced results-driven environment
  • Strong oral and written communication, analytical, and interpersonal skills
  • Highly organised with strong attention to detail


Key Relationships

  • Reports to: Head of Marketing & Communications
  • Key Stakeholders: Scrum master/Release Train Engineer, Propositions team, Operations, IP Sales team, Legal, Compliance, IT, Change, Comms
  • External Partners: Creative Agencies, PR agency, Media agency

Benefits We Offer

Our benefits are designed to care for your holistic well-being with programs for physical and mental health, financial wellness, and support for families. We offer health care coverage for you and your family, insurance discounts for home, car, and pet protection, as well as parental leave. We also provide premium gym membership for you and your direct relatives, volunteer time off, discounts with specific universities, flexible Fridays, connectivity reimbursement, and much more!
About MetLife

Recognized on Fortune magazine's list of the 2023 "World's Most Admired Companies", MetLife, through its subsidiaries and affiliates, is one of the world’s leading financial services companies; providing insurance, annuities, employee benefits and asset management to individual and institutional customers. With operations in more than 40 markets, we hold leading positions in the United States, Latin America, Asia, Europe, and the Middle East.

Our purpose is simple - to help our colleagues, customers, communities, and the world at large create a more confident future. United by purpose and guided by empathy, we’re inspired to transform the next century in financial services. At MetLife, it’s #AllTogetherPossible. Join us!