The MetLife Marketing organization is evolving to enable our Next Frontier strategy. The organization has outlined a new vision – to be a customer-centric and data-driven growth engine that takes accountability for contributing meaningful enterprise value and building customer equity.
The organization is on a journey to create a high-performing team equipped with modern capabilities. This will require us to change the organization’s expectation of marketing and shift the Marketing focus areas. The expected outcomes of this evolution are 1) growth – marketing as an investment with a predictable contribution to enterprise value, 2) efficiency/effectiveness through a data-driven DNA, 3) capability maturity leading to sophisticated technical and strategic capabilities, and 4) talent alignment to enable a modern, agile marketing organization that nurtures, develops, and attracts top talent.
The Agile Marketing Manager will play a crucial role in ensuring the timely execution of marketing activities within an agile framework. This individual will work closely with various marketing pods, using Workfront as the central hub for all scrum management to improve business outcomes, increase collaboration with clear delineation of roles and responsibilities in the pods and the centers of excellence that support them. The ideal candidate will have experience running scrums in an agile marketing environment. And will help identify best practices and pitfalls to avoid, developing marketing materials to share these learnings across the team(s).
RESPONSIBILITIES:
Scrum Management: Facilitate daily stand-ups, sprint planning, sprint reviews, and retrospectives for multiple marketing pods to ensure efficient and effective execution of marketing activities.
Workfront Administration: Utilize Workfront to manage and track all epics, stories, and tickets, ensuring all tasks are up-to-date and progress is accurately reported and holding key owners accountable
Collaboration: Work closely with various marketing teams to understand their needs and ensure alignment and timely delivery of projects.
Best Practices: Identify and document best practices and lessons learned from completed stories and epics, creating marketing materials to enable shared learnings across the team.
Problem Solving: Proactively identify and address potential bottlenecks or issues that could impact project timelines, escalate as appropriate to ensure continuous improvement and agile practices.
Reporting: Generate and distribute regular status reports on sprint progress, including key metrics and performance indicators.
Training and Support: Provide training and support to team members on agile methodologies and Workfront usage, fostering a culture of continuous improvement.
REQUIREMENTS
Bachelor's degree in Marketing, Business, Communications or a related field; relevant certification in Agile (e.g., Certified Scrum Master) is a plus.
2-4 years of experience in a marketing role, with at least 1 year of experience in an agile marketing environment.
Experience facilitating scrums and working within an agile framework.
Proficiency with Workfront or similar project management tools.
Strong organizational and time-management skills with the ability to manage multiple projects simultaneously.
Excellent communication and interpersonal skills.
Ability to work collaboratively with cross-functional teams.
