MetLife

Job Description: Marketing Lead Lebanon & Jordan

Reports to: VP - EMEA Chief Marketing Officer

Department: Marketing and Communications

Division: Marketing and Communications

JOB PURPOSE:

To lead the Marketing function in Lebanon and Jordan. The role holder will drive business and customer value, positioning Marketing as a driving force in delivering the business strategy.  Delivering the right solutions for customers, along with distribution excellence, are strategic pillars and this role will ensure that the Marketing Team designs and delivers a marketing strategy that is driven by customer insight.

JOB DESCRIPTION:

• Strategic outlook: Lead the overall marketing strategy and planning for Iberia, working with internal stakeholders and having a sense of ownership to achieve the business plans and set KPIs.  
• Branding - Work collaboratively with the regional and global teams to manage the MetLife brand, design and launch marketing campaigns and programs, cascade and spread best practices across Iberia.
• Regional programs - Lead, manage and/or support key regional programs including Social Selling, Web 2.0 rollout and data strategy work 
• Customer Experience – own and drive the customer experience agenda, deliver customer value ensuring customers stay longer, buy more and become advocates for MetLife.  
• Campaign management: Drive digital demand generation and broad marketing campaigns, co-ordinate and manage the external agency partners to quality control the work and is delivered on time and on budget. Collect, evaluate and use data from previous and existing campaigns to develop strategic approach of new campaigns.
• Stakeholder Management: Maintain a strong relationship with key business stakeholders and ensure that they are updated on an ongoing basis.
• Budget Management: Owning the marketing budget plans and ensuring that there is no overspend whilst having a cost-efficiency mindset. 
• Quality management: oversee the work of internal departments and external agencies to ensure accuracy of marketing materials and secure formal sign off if necessary. Ensure that the brand and identity is adhered to in campaign materials. Aligning with internal Legal, Risk and Compliance teams to ensure that marketing work is up to local regulatory standards and guidelines. 
• Manage Issues and Risk: Proactively identify potential challenges and devise contingency plans as needed.

COMMUNICATIONS & WORKING RELATIONSHIPS:

• Working closely with the Heads of Distribution to understand business priorities and translate into marketing strategy to support
• Working with the Regional EMEA marketing science team to define research requirements to understand key customer insights
• Working with the Product team to create a Customer Value Proposition based around core product, VAS and experience.
• Liaising with External Agencies to communicate briefs and give feedback on outputs

FRAMEWORKS, BOUNDARIES, & DECISION-MAKING AUTHORITY:

• Own and manage the Marketing budget, including planning, tracking and adjusting due to changing priorities.
• Working within the local regulatory standards by liaising with internal Legal, Risk and Compliance teams.

QUALIFICATIONS, EXPERIENCE, & SKILLS:

• Minimum 12 years of experience in marketing, ideally within the financial services or insurance industry
• 7+ years digital marketing experience and development of digital marketing campaigns either within an agency or client
• Ability to work and collaborate effectively with multiple departments and with external agencies and vendors
• Ability to effectively prioritize and execute tasks in a high-pressure environment
• Strong executive communication skills - verbal, written and presentation
• Strong analytical skills and attention to detail
• Excellent strategic planning and organizational skills
• Undergraduate degree required in Marketing, Advertising or Communications
• Experience with insurance products and value-proposition design a plus

COMPETENCIES REQUIRED

• Motivates People – Gains people commitment to achieve business objectives through clear communication of the company’s vision and flexing leadership styles to inspire high performance. 
• Creates Partnerships – Authentically builds trusted relationships and collaborates across global, diverse and multi-functional teams to successfully drive business objectives. Displays a strong collaboration mindset.
• Models our Values – Creates a culture that promotes the company’s values and standards through role modeling, accountability and ownership of decisions.
• Drives Results – A self-starter that can seize opportunities and provide ideas and solutions. 
• Understands customer insurance needs and insights. Sets aggressive goals and is accountable for continuously driving improved performance, leading change and ensuring high standards.