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País
Estados Unidos
Arranjo de trabalho
Tempo integral
Modelo de Trabalho
Virtual
Distância para deslocamento necessária?
Não
Viagem Necessária
10%
Assistência de realocação disponível
Não
Data de publicação
23-Jun-2025
ID da vaga
9988

Descrição e requisitos

Location – Preference to candidates who are hybrid out of MetLife’s Bridgewater or NYC office.    

                     Open to fully virtual for optimal candidates.

 

The Marketing Automation Manager is responsible for consulting and managing marketing automation strategy and platform management. This includes collaborating with technology partners to architect scalable, data-driven programs that support the full customer lifecycle.

As the Marketing Automation Manager, you will help define how automation enables personalized, measurable marketing efforts – driving lead nurturing, conversion and customer retention through optimized workflows, platform integrations and cross-functional collaboration.

You will also be responsible for aligning with internal product marketers and activation to prioritize automation projects based on business goals, translating these goals into technical deliverables, and collaborating with technology partners to execute.

 

Key Responsibilities 

  • Consults on and manages the marketing automation strategy across MetLife marketing automation platforms (MAPs), defining how automation delivers scalable, measurable marketing programs that drive growth  
  • Responsible for the alignment on the vision, design, implementation and ongoing optimization of automated marketing programs’ contribution to business growth  
  • Streamlines tools, people and processes to drive measurable results across the customer lifecycle  
  • Collaborates with marketing stakeholders to ensure work outlined in the MAP roadmap aligns with campaigns supporting key business priorities  
  • Oversees the marketing automation roadmap, prioritized with relevant stakeholders and partners across MetLife (Activation, GTO, CX, PODs and non-PODs)  
  • Effectively translates marketing strategies into technical deliverables through close collaboration with technology partners  
  • Oversees execution of marketing automation team and project manages team to ensure deadlines are met  
  • Oversees tool health, usage roadmaps and identifies opportunities to expand current tools (Marketo, Adobe Campaign Manager, Hubspot) and assists technology partners in identifying opportunities to leverage new platforms, when applicable 
  • Aligns third party-tools roadmaps with marketing automation platforms (OfferFit, Stensul)  

 

Essential Business Experience & Technical Skills 

  • 5-8 years of experience in email marketing, automated marketing programs and management of marketing automation platforms 
  • Certification or applicable years of experience with Marketo, Adobe Campaign Manager, Hubspot and Salesforce 
  • Proven ability to work with technology teams to translate marketing campaign objectives into clear, actionable technical requirements 
  • Exceptional leadership skills and experience managing teams 
  • Experience across B2B, B2B2C and B2C marketing portfolios 
  • Experience in the financial services industry 
  • HS Diploma or equivalent required, bachelor's degree preferred
The expected salary range for this position is $69,700 - $105,000. This role may also be eligible for annual short-term incentive compensation. All incentives and benefits are subject to the applicable plan terms.
Benefits We Offer

 Our U.S. benefits address holistic well-being with programs for physical and mental health, financial wellness, and support for families. We offer a comprehensive health plan that includes medical/prescription drug and vision, dental insurance, and no-cost short- and long-term disability. We also provide company-paid life insurance and legal services, a retirement pension funded entirely by MetLife and 401(k) with employer matching, group discounts on voluntary insurance products including auto and home, pet, critical illness, hospital indemnity, and accident insurance, as well as Employee Assistance Program (EAP) and digital mental health programs, parental leave, volunteer time off, tuition assistance and much more!
Sobre a MetLife

 Reconhecida na lista da revista Fortune das "Empresas Mais Admiradas do Mundo" de 2023, bem como na lista das 100 Melhores Empresas para Trabalhar da Fortune ® de 2023, a MetLife, através de suas subsidiárias e afiliadas, é uma das principais empresas de serviços financeiros do mundo; fornecendo seguros, anuidades, benefícios a funcionários e gestão de ativos para clientes individuais e institucionais. Com operações em mais de 40 mercados, ocupamos posições de liderança nos Estados Unidos, América Latina, Ásia, Europa e Oriente Médio.

Nosso objetivo é simples: ajudar nossos colegas, clientes, comunidades e o mundo em geral a criar um futuro mais confiante. Unidos por um propósito e guiados pela empatia, somos inspirados a transformar o próximo século nos serviços financeiros. Na MetLife, é #AllTogetherPossible. Junte-se a nós!

MetLife is an Equal Opportunity Employer. All employment decisions are made without regards to race, color, national origin, religion, creed, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, marital or domestic/civil partnership status, genetic information, citizenship status (although applicants and employees must be legally authorized to work in the United States), uniformed service member or veteran status, or any other characteristic protected by applicable federal, state, or local law (“protected characteristics”).

If you need an accommodation due to a disability, please email us at accommodations@metlife.com. This information will be held in confidence and used only to determine an appropriate accommodation for the application process.

MetLife maintains a drug-free workplace.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liabilities.
$69,700 - $105,000