MetLife

Role Value Proposition: 

MetLife, through its subsidiaries and affiliates, is one of the world’s leading financial services companies, providing insurance, annuities, employee benefits and asset management to individual and institutional customers. We’re united by our purpose to help our customers and each other create a confident future; we’re guided by empathy; and we’re inspired by each other to make a difference in the lives of our coworkers, customers, communities, and the world at large. At MetLife, it’s #AllTogetherPossible. Join us!  

Global Brand and Marketing is on a journey to create a high-performing team enabled by a set of modern capabilities. This will require us to change the organization’s expectations of marketing as well as shift the Marketing focus areas. The expected outcomes of this evolution are 1) growth – marketing as an investment with predictable contribution to enterprise value, 2) efficiency/effectiveness through a data driven DNA, 3) capability maturity leading to sophisticated technical and strategic capabilities and 4) talent alignment to enable a modern, agile marketing organization that nurtures, develops, and attracts top talent.   

This role sits within the Global Brand & Marketing Enablement group and is an essential member supporting program governance and performance as we move to marketing automation leveraging a customer data platform. This individual will report within our Marketing Operations, Channels and Analytics team, and collaborate with key stakeholders on the product team, Sales, digital design, and Marketing Channels owners to ensure that the growth and engagement marketing efforts are designed and implemented to drive key business OKRs.    

With prior experience working within Adobe Analytics, global CRM software and multi-channel marketing media, the Sr. Performance Marketing Analyst is responsible for closely partnering with Product Owners and Test and Activation Lead to size potential test value on new and existing experiments, recommend hypothesis parameters, enable test measurement, and evaluate results to drive optimization.    

Key Responsibilities:  

• This individual will partner closely with the Product Owners, Marketing Ops Channel Owners, Sales, Digital Designers, Technology, Engagement, Growth and Activation partners as the Data Lead for their assigned Line of Business.    
• End to end responsibility for Data related tasks in marketing execution. Including but not limited to: 
  • Act as a strategic marketing thought leader on critical, large scale, highly visible marketing campaigns 
  • Provide Strategic Data Leadership.  
    • Influence business partners to adopt best practices for measurement. What should be measured, how is it best measured, and what value will this measurement create for the business
    • Uncover and validate meaningful data from around the organization, and integrate it into reporting and insights  
    • Drive a cross-team culture of data-driven decision making 
  • Audience Definition: Discover, define and create target audiences 
    • Partner with Customer Insights to define meaningful and testable audiences.  
    • Establish the data needs for proper segmentation within our MarTech Universe 
    • Partner with Marketing Data Engineering to create connections between key business data and our Marketing Data Environment. 
  • Key understanding of the data implications of working with modern marketing technology, such as Adobe Analytics, Salesforce, Marketo, 6Sense, PathFactory, PowerBI    
  • Provide clear paths for data connection to business outcomes and objectives  
    • Manage overall agile POD performance against OKRs and track against forecasted performance    
  • Learning Agenda, Test Design and Measurement 
    • Recommend and prioritize strategic testing opportunities to improve conversion rates and customer journeys   
  • Campaign Reporting, Analysis and Insight Generation 
    • Create and manage reporting and data visualization (PowerBI or similar tool experience)  
    • Synthesize and share key performance metrics with stakeholders during Sprint Reviews   

Essential Business Experience and Technical Skills:

Required:

• 5-8 years of professional experience in a digital, product or finance role   
• Works well within a team and ability to navigate matrixed organizations.  
• 3+ years of experience in analyzing innovative, multi-channel campaigns to generate insights that drive future test and learn strategy; has a strong understanding of paid digital media, SEO, web, email, social platforms and how they impact data models for sales and service   
• 3+ years’ professional experience with CRM, such as Salesforce.com or Microsoft Dynamics   
• 3+ years of data visualization experience for creation of dashboards   
• Adept data presentation skills using dashboards, Excel, and PowerPoint   
• Proven track record of improving customer journeys and acquisition funnels in other organizations   
• Deep understanding of analytics, marketing metrics, statistics, and financial metrics   
• Simplify complex data into easy-to-understand information and communicate findings across various levels of an organization   
• Being a driver of data-driven decision making    
• Hard working, multi-tasker who enjoys taking ownership of projects   
• Strong interpersonal and communications skills (verbal and written) with ability to take a consultative approach when working cross-functionally   
• Excellent project management skills and commitment to deadlines, processes, and policies   

Preferred:

• Experience with Azure data lake and big data platforms 

• Experience with database tools (MySQL, SQL Server)   
• Experience with Statistical tools (such as R, SAS, Python) and techniques e.g. segmentation, regression modeling and customer lifetime value   

• Demonstrable knowledge of analytics platforms and business intelligence tools   
• Prior experience with Alteryx, or similar data automation platform. 
• Attitudinal and Social Media measurement tools (Medallia, Sprinklr, etc.)   
• Web analytics and testing tools (Adobe Analytics, Customer Journey Analytics Adobe Target, Google Analytics)   
• Ad server experience (Google Ad Manager, OpenX)

At MetLife, we’re leading the global transformation of an industry we’ve long defined. United in purpose, diverse in perspective, we’re dedicated to making a difference in the lives of our customers.