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  • Posting Location: New York, New York

Estados Unidos
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Descripción y requisitos

The Global Brand and Marketing organization is going through an unprecedented transformation. At the core of this transformation is a focus on delivering value to our businesses and customers. To do so, we must embrace agile methodologies and have a truly holistic view of how we engage our customers across their lifecycle.


This agenda requires marketing experts who can seamlessly blend strategy and execution. The Marketing Activation Director for MetLife Pet Insurance will be the key person responsible for orchestrating and optimizing cross-channel journeys to drive customer actions.  They bridge customer insights, audience needs, channel and messaging preferences to deliver timely, relevant information that enables in-market activation.

Key Responsibilities


  • Understands the most effective ways to leverage digital channels to connect in a meaningful and measurable way with our target audiences and deliver meaningful business outcomes.
  • Translates marketing objectives into tangible go-to-market plans.
  • Builds the framework that anchors all members of the agile team to a shared understanding of the customer journey.
  • Guides the team to apply digital strategies and marketing approaches within the consumer journey to achieve business objectives.
  • Develops channel requirements and partners with channel SMEs to ensure the right resources are deployed.
  • Oversees measurement of detailed behavior and performance across purchase, adoption and/or nurture journeys.
  • Partners with team members to translate data and research into engagement opportunities and experimentation plans for optimization.
  • Defines channel strategy and experiments to enhance ‘campaign’ effectiveness. Partners with Channel leads to inform and prioritize backlog.  
  • Oversees end-to-end implementation of activation plan – from strategy through execution. 

Key Skills & Experience

  • 10+ years of experience building acquisition and/or customer engagement that drive business outcomes.
  • 7+ years of experience leveraging digital channels (social, web, email, etc.). Knowledgeable of customer journey and marketing automation tools.
  • 3+ years of experience with affiliate marketing programs and review sites.
  • Experience creating marketing plans that are tied to measurable results.
  • Ability to translate customer data and analytics and turn them into measurable hypothesizes and actionable plans.
  • Thrives in a test and learn environment and brings an experimentation mindset.
  • Comfortable in and embraces an agile mindset. Previous experience working in an agile operating model a plus.
  • Ability to drive consensus across marketing teams, with a focus on delivering customer-led solutions.
  • Able to understand and translate business problems and craft optimal omni-channel strategies.
  • Naturally curious and always looking for ways to optimize and improve customer experiences.
  • Outstanding interpersonal and communications skills, with an ability to influence associates and change behavior.
  • Familiar with direct to consumer – particularly with subscription services.
  • Familiar with service design thinking principles.

The wage range for applicants for this position is $121,400 - $165,000. This role is also eligible for annual short-term incentive compensation. MetLife offers a comprehensive benefits program, including healthcare benefits, life insurance, retirement benefits, parental leave, legal plan services and paid time off. All incentives and benefits are subject to the applicable plan terms.

The salary range for applicants for this position is $121,400 - $165,000.
Benefits We Offer

Our U.S. benefits address holistic well-being with programs for physical and mental health, financial wellness, and support for families. We offer a comprehensive health plan that includes medical/prescription drug and vision, dental insurance, and no-cost short- and long-term disability. We also provide company-paid life insurance and legal services, a retirement pension funded entirely by MetLife and 401(k) with employer matching, group discounts on voluntary insurance products including auto and home, pet, critical illness, hospital indemnity, and accident insurance, as well as Employee Assistance Program (EAP) and digital mental health programs, parental leave, volunteer time off, tuition assistance and much more!
Acerca de MetLife

Reconocida en la lista de la revista Fortune de las "Empresas más admiradas del mundo" de 2023, MetLife, a través de sus subsidiarias y afiliadas, es una de las empresas de servicios financieros líderes en el mundo; proporcionando seguros, anualidades, beneficios para empleados y gestión de activos a clientes individuales e institucionales. Con operaciones en más de 40 mercados, ocupamos posiciones de liderazgo en Estados Unidos, América Latina, Asia, Europa y Medio Oriente.

Nuestro propósito es simple: ayudar a nuestros colegas, clientes, comunidades y al mundo en general a crear un futuro más seguro. Unidos por un propósito y guiados por la empatía, estamos inspirados para transformar el próximo siglo en servicios financieros. En MetLife, es #AllTogetherPossible. ¡Únete a nosotros!
Equal Employment Opportunity/Disability/Veterans

If you need an accommodation due to a disability, please email us at This information will be held in confidence and used only to determine an appropriate accommodation for the application process.

MetLife maintains a drug-free workplace.
$121,400 - $165,000