MetLife

Job Location: New York, NY  

Alternate Job Location: None 

Work Arrangement: Hybrid 

Role Value Proposition:   

MetLife, through its subsidiaries and affiliates, is one of the world’s leading financial services companies, providing insurance, annuities, employee benefits and asset management to individual and institutional customers. We’re united by our purpose to help our customers and each other create a confident future; we’re guided by empathy; and we’re inspired by each other to make a difference in the lives of our coworkers, customers, communities, and the world at large. At MetLife, it’s #AllTogetherPossible. Join us! 

The MetLife Marketing organization is evolving to enable our Next Horizon strategy.  The organization has outlined a new vision – to be a customer-centric and data driven growth engine that takes accountability for contributing meaningful enterprise value and building customer equity. 

 
The organization is on a journey to create a high performing team enabled by a set of modern capabilities.  This will require us to change the organization’s expectation of marketing as well as shift the Marketing focus areas.  The expected outcomes of this evolution are 1) growth – marketing as an investment with predictable contribution to enterprise value, 2) efficiency/effectiveness through a data driven DNA, 3) capability maturity leading to sophisticated technical and strategic capabilities and 4) talent alignment to enable a modern, agile marketing organization that nurtures, develops, and attracts top talent. 

The Brand Customer Insights & Analytics Manager will be responsible for the advancement of next gen analytics and measurement to inform brand strategy, reputation, and drive business growth. Brand consideration will be a fundamental component of the evolved enterprise strategy customer commitment measurement and the role will be responsible to develop and manage a consistent brand measurement and analytics practice, enabling deep and actionable insights to inform brand strategy. This person brings intellectual curiosity and problem-solving skills to turn research data into brand recommendations and actions.  

Key Responsibilities:

• Designs and implements predictive analytical models (e.g., to understand the drivers of brand consideration) to enable brand strategy and business health measurement. 

• Analyzes data and produces brand health and consideration measurement and insights.  

• Deliver brand health and consideration metrics and provide insights to drive brand activation. 

• Management of global brand market research program, collaborating and informing brand strategy, and building brand measurement best practices. 

• Develop playbooks and toolkits to expand best-in-class scalable brand measurement for MetLife. 

• Proven track record of providing clear and detailed insights on how our key audiences are perceiving our brand and outline strengths and weaknesses vs competitors. Utilize research to assess the impact of signature programs on brand. 

• Continue to advance the culture of insightfulness and leveraging insights to influence brand strategy and drive business growth. 

• Data Management Experience: Able to understand disparate data sources and identify modes of integration for ideation on predictive model variables. 

Essential Experience and Skills: 

• 5+ years’ hands on experience with advanced statistical techniques to solve specific business questions (e.g., basic descriptive statistics, correlations, regression analysis, decision trees, neural networks, Bayesian belief models, cluster analysis, etc. 

• Bachelor’s degree in the field of computer science, information systems or business administration, marketing, with statistical / mathematical knowledge. 

• Highly analytical, customer centric, and data-driven, possessing ability to use insights to frame recommendations and results into concise and actionable recommendations. 

• Practical familiarity with analytics and business intelligence tools and marketing/data platforms (e.g., R, Python, Alteryx, Power BI) 

• Proficiency in advanced Excel and PowerPoint. 

• Storytelling skills to turn data into actionable insights. Ability to communicate complex issues to a wide array of stakeholders. 

• Ability to work with cross-functional teams to drive initiatives and achieve results. 

• Excellent verbal and written communication skills 

Preferred Experience and Skills: 

• Hands on experience in marketing research methodologies; expert in the field and bring marketing science discipline to full spectrum of primary marketing research as well as able to provide strong linkage to secondary research and performance analytics. 

• Expertise in qualitative and quantitative research methods. 

• Management of global brand market research program, collaborating and informing brand strategy, and building brand measurement best practices. 

• Experience in insurance and/or financial services a huge plus. 

Assignment Category 

Full time 

 
Salary Grade 

12 

 
Business Category 

Global Brand and Marketing 

 
Number of Openings 

1 

At MetLife, we’re leading the global transformation of an industry we’ve long defined. United in purpose, diverse in perspective, we’re dedicated to making a difference in the lives of our customers.