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  • Posting Location: New York, New York

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Description and Requirements

Internal Title: Activation Lead, Digital Adoption & Engagement

The Global Brand and Marketing organization is going through an unprecedented transformation. At the core of this transformation is a focus on delivering value to our businesses and customers. To do so, we must embrace agile methodologies and have a truly holistic view of how we engage our customers across their lifecycle.

This agenda requires marketing experts who can seamlessly blend strategy and execution. The Marketing Activation Lead for Digital Adoption & Engagement will be the key person responsible for orchestrating and optimizing cross-channel journeys to drive customer actions.  They bridge customer insights, audience needs, channel and messaging preferences to deliver timely, relevant information that enables in-market activation.

Key Responsibilities

  • Understands the most effective ways to leverage digital channels to connect in a meaningful and measurable way with our target audiences.
  • Key liaison between product marketing, CX, channel teams, measurement and analytics, and creative. Needs to be able to translate marketing objectives into tangible go-to-market plans.
  • Builds the framework that anchors all members of the agile growth team to a shared understanding of the consumer / user journey.
  • Guides the team to apply digital strategies and marketing approaches within the consumer journey to achieve business objectives.
  • Develops basic channel requirements and partners with channel SMEs to ensure the right resources are deployed.
  • Oversees measurement of detailed behavior and performance across purchase, adoption and/or nurture journeys.
  • Partners with analytics and measurement to help translate data and research into engagement opportunities and experimentation plans for optimization.
  • Defines channel strategy and experiments to enhance ‘campaign’ effectiveness. Partners with Channel leads to inform and prioritize backlog. 
  • Oversees end-to-end implementation of activation plan – from strategy through execution.

Key Skills

  • 5 to 7 years of experience building B2B2C and B2C user engagement campaigns that drive business outcomes.
  • In-depth knowledge of how to leverage digital channels, such as email, web, SMS, and more.
  • Experience creating marketing plans that are tied to measurable results.
  • Ability to translate customer data and analytics and turn them into measurable hypothesizes and actionable plans.
  • Thrives in a test & learn environment and has an experimentation mindset.
  • Comfortable in and embraces an agile mindset. Previous experience working in an agile operating model a plus.
  • Ability to drive consensus across marketing teams, with a focus on delivering customer-led solutions.
  • Able to understand and translate business problems and craft optimal omni-channel strategies.
  • Naturally curious and always looking for ways to optimize and improve customer experiences.
  • Outstanding interpersonal and communications skills, with an ability to influence associates and change behavior.
  • Ability to present and collaborate with various stakeholders in the organization.
  • Familiar with service design thinking principles.
  • HS Diploma required, Bachelor's degree strongly preferred 

The salary range for applicants for this position is 103,100 - 137,400..
Benefits We Offer

Our U.S. benefits address holistic well-being with programs for physical and mental health, financial wellness, and support for families. We offer a comprehensive health plan that includes medical/prescription drug and vision, dental insurance, and no-cost short- and long-term disability. We also provide company-paid life insurance and legal services, a retirement pension funded entirely by MetLife and 401(k) with employer matching, group discounts on voluntary insurance products including auto and home, pet, critical illness, hospital indemnity, and accident insurance, as well as Employee Assistance Program (EAP) and digital mental health programs, parental leave, volunteer time off, tuition assistance and much more!
About MetLife

Recognized on Fortune magazine's list of the 2023 "World's Most Admired Companies" as well as the 2023 Fortune 100 Best Companies to Work For ®, MetLife, through its subsidiaries and affiliates, is one of the world’s leading financial services companies; providing insurance, annuities, employee benefits and asset management to individual and institutional customers. With operations in more than 40 markets, we hold leading positions in the United States, Latin America, Asia, Europe, and the Middle East.

Our purpose is simple - to help our colleagues, customers, communities, and the world at large create a more confident future. United by purpose and guided by empathy, we’re inspired to transform the next century in financial services. At MetLife, it’s #AllTogetherPossible. Join us!
Equal Employment Opportunity/Disability/Veterans

If you need an accommodation due to a disability, please email us at This information will be held in confidence and used only to determine an appropriate accommodation for the application process.

MetLife maintains a drug-free workplace.
103,100 - 137,400.